Our business concept is to offer fashion and quality at the best price.
H&M should always have the best customer offering in each and every market. We offer collections that are wide-ranging and varied for women, men, teenagers and children.
To us, design, quality and sustainability are not a question of price: we should always offer inspiring fashion with unbeatable value for money.
Quality is a central topic, from initial idea to final product. It is our aim to always exceed our customers’ expectations on quality.
We ensure the best price by:
- in-house design
- no middlemen
- large purchasing volumes
- buying the right products from the right markets
- efficient logistics
- cost-consciousness in all parts of the organisation